Teaist Lifestyle

Why freshness matters in tea

Posted by Rishi Bhattacharjee on

When we think of "fresh" in relations to food, we think of vegetables and fruits, maybe even fresh cooked meals, or a freshly squeezed glass of lemon juice. But do you realize that we are also looking for "freshness" when we check the expiry date at the bottom of a box of cereal or a box of tea?  My father was a tea farmer. He use to say that the teas taste best when you pick the tender leaves within 6 days of the leaves appearing on the plant. Other planters used to wait for 10 - 12 days in...

Read more →

Welcome to Assam Fresh™

Posted by Rishi Bhattacharjee on

Welcome to Assam Fresh Teas & Spices™ a division of Kontreg Securities Pvt. Ltd.  I feel this business is something very special. You may ask what makes Assam Fresh™ special? Here are my top three - in no particular order: As a tea company, Assam Fresh™ is the first company in India to bring naturally flavoured black, green and herbal teas to consumers. On August 2017 we did a soft launch and started introducing our range of 12 flavoured tea blends to tea connoisseurs and food service establishments across India.  As an idea, Assam Fresh™ is the first brand to bring...

Read more →