Teaist Lifestyle

The Story of Assam Fresh™ - YouTube Video and Podcast Links

Posted by Rishi Bhattacharjee on

Greetings Fellow Tea Drinkers, Story telling is an art that has proven its weight in gold, since the ancient times. I have decided to use the power of story telling, to build Assam Fresh's online community of fans, well wishers and patrons.  Today I posted the first of many videos to come, in our new YouTube channel (Assam Fresh TV). I want to share the video and audio with you. Here is the audio file. I am looking forward to doing a lot more videos to share with you. Please don't forget to subscribe to our YouTube channel.  

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Why freshness matters in tea

Posted by Rishi Bhattacharjee on

When we think of "fresh" in relations to food, we think of vegetables and fruits, maybe even fresh cooked meals, or a freshly squeezed glass of lemon juice. But do you realize that we are also looking for "freshness" when we check the expiry date at the bottom of a box of cereal or a box of tea?  My father was a tea farmer. He use to say that the teas taste best when you pick the tender leaves within 6 days of the leaves appearing on the plant. Other planters used to wait for 10 - 12 days in...

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Welcome to Assam Fresh™

Posted by Rishi Bhattacharjee on

Welcome to Assam Fresh Teas & Spices™ a division of Kontreg Securities Pvt. Ltd.  I feel this business is something very special. You may ask what makes Assam Fresh™ special? Here are my top three - in no particular order: As a tea company, Assam Fresh™ is the first company in India to bring naturally flavoured black, green and herbal teas to consumers. On August 2017 we did a soft launch and started introducing our range of 12 flavoured tea blends to tea connoisseurs and food service establishments across India.  As an idea, Assam Fresh™ is the first brand to bring...

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